RSMUS.comSalesforce Revenue Cloud Advanced (RCA) transforms the configure, price, quote (CPQ) and billing solutions by offering a unified platform that enhances operational efficiency and delivers a seamless customer experience throughout the quote-to-cash process. By merging sales and finance workflows, RCA drives significant business outcomes through its API-first, agent-ready, and native architecture. It provides a robust and flexible system for managing every stage of the revenue lifecycle with clarity and efficiency. Read on or watch our webinar here to learn more about RCA and the future of revenue operations.
Streamlining Seller Workflows with RCA
Revenue Cloud simplifies and strengthens seller workflows by addressing inefficiencies, prolonged deal cycles, and visibility gaps caused by disconnected systems. It integrates key functions such as product catalog management, contract lifecycle management, order management, and billing, enhancing both operational efficiency and customer experience from quote to cash.
The platform supports a range of pricing strategies, including volume-based, account-based, usage and consumption-based pricing, and promotional discounts. Advanced quoting capabilities, guided selling, and customizable user experiences empower sales teams to create and manage quotes with ease. Approval workflows and document generation tools further streamline the quoting process.
Expanding Quoting Capabilities Across Channels
With its API-first design and headless quoting support, Revenue Cloud extends quoting and billing capabilities across third-party sites, apps, and Experience Cloud portals. This flexibility allows seamless integration with ERPs and planning systems. Simplified setup for product rules and complex processes—including provisioning and order decomposition—enhances interoperability and scalability.
Migrating from legacy CPQ tools to Revenue Cloud offers clear benefits: reduced administrative overhead, faster quote cycles, and dependable APIs. Its advanced contract management and subscription billing features are ideal for businesses scaling into the enterprise market. Organizations should evaluate their readiness for migration by considering budget, change management, and product enhancement needs.
Adapting to Usage-Based Pricing in a Dynamic Market
In today’s rapidly evolving business landscape, companies are shifting from traditional subscription models to usage-based pricing strategies. This transition enables more flexible, customer-centric pricing that aligns costs with actual consumption. Sales teams can now quote, sell, and manage products based on real-time usage, tailoring their approach to diverse customer needs. This model responds to market trends and offers a competitive advantage by meeting the unique demands of various industries.
Implementing Usage-Based Pricing Models Across Industries
Usage-based pricing can be deployed through several models:
- Core usage-based pricing: Includes rate cards with single, secured, and time-based rates.
- Subscription-based usage rates: Involves recurring usage grants, minimum commitments, and trial pricing with expirations.
- Flexible token-based usage: Customers purchase tokens or credits upfront, using them across services as needed—paying only for actual usage.
Industries such as technology, manufacturing, and life sciences stand to gain significantly:
- Technology: Automate quoting based on API usage, charge per query, and monetize developer tools.
- Manufacturing: Use smart equipment data to bill by operation hours, tooling changes, and units produced.
- Life Sciences: Quote based on tests or imaging results, offering flexible options for connected devices and clinical trial data access.
Driving Growth with RCA and Dynamic Revenue Orchestration
Salesforce Revenue Cloud is a powerful solution that enhances the quote-to-cash process through advanced functionality, flexible pricing, and strong integration capabilities. It boosts operational efficiency, improves customer experience, and delivers measurable business results.
The shift to usage-based pricing and the integration of Dynamic Revenue Orchestration provide a strategic edge; aligning pricing with consumption and automating revenue processes to elevate satisfaction, efficiency, and growth.
Ready to Transform Your Revenue Operations?
Salesforce Revenue Cloud Advanced is more than a CPQ and billing solution: it’s a strategic enabler for growth, efficiency, and customer-centric innovation. Whether you’re exploring usage-based pricing, modernizing legacy systems, or expanding into new markets, RCA provides the tools to succeed. For more information on RCA, check out our full webinar here.
RSM can provide strategic assessments, tailored implementation plans, and ongoing support to unlock the full potential of Revenue Cloud. To learn more or schedule a consultation, contact us here.
Keegan Tague
Keegan is a Salesforce Enterprise Architect and RSM's Salesforce life sciences lead. With over 10 years of Salesforce experience, Keegan provides businesses with the tools and solutions they need to succeed, optimize business process, and improve profitability. He leads Salesforce implementations and advisory services in a wide variety of industries.
