Microsoft Dynamics 365 Commerce – Ste. Michelle Wine Estates story

By - November 11, 2019

Microsoft recently announced a new commerce platform, Microsoft Dynamics 365 Commerce. Built on Microsoft’s retail solution, this new commerce platform delivers a complete omni-channel solution unifying the back-office, in-store and digital experiences. RSM, a global Microsoft Dynamics 365 Gold Partner recently helped Ste. Michelle Wine Estates go-live as the first on the new Microsoft Dynamics 365 Commerce solution.

Ste. Michelle Wine Estates has a significant portfolio with brands such as: Chateau Ste. Michelle, Columbia Crest, 14 Hands, Col Solare, Northstar, Spring Valley Vineyard, MERF, INTRINSIC, Seven Falls and Michelle sparkling wines among others.

The Col Solare brand (  is one of the first brands to go-live on Microsoft Dynamics 365 Commerce. With e-commerce, traditional brick and mortar, and loyalty programs such as wine clubs — Ste. Michelle Wine Estates primary challenge was to get closer to its customers and needed technology that would allow them a complete view of its consumer.

Ste. Michelle Wine Estates Website Homepage

Homepage of Ste. Michelle Wine Estates portfolio brand, Col Solare.

“When I joined Ste. Michelle last year, I worked with our Senior Management Team to set forth a new strategic plan for our company. Building an omnichannel approach to marketing, selling and consumer engagement is a key pillar of our plan,” said Jim Mortensen, chief executive officer and president, Ste. Michelle Wine Estates. “Our new strategic plan places the consumer at the center of everything we do, and Microsoft’s technology will allow us to make good on that promise by delivering a more seamless consumer experience.”

Ste. Michelle Wine Estates - Product details Microsoft Commerce

Product details of Ste. Michelle Wine Estates portfolio brand, Col Solare.

“RSM’s capabilities in delivering retail solutions for brick and mortar, call center and digital make them uniquely capable for this project. Because of RSM’s retail focused Rapid Verification Model, the project was implemented in just 19 weeks,” says Joe Gregg, Chief Information Officer for Ste. Michelle Wine Estates.

Ste. Michelle Wine Estates - Shopping Cart Microsoft Commerce

Shopping bag of Ste. Michelle Wine Estates portfolio brand, Col Solare.

Ste. Michelle Wine Estates will transition its remaining portfolio of brands later in the year.

Read about the details of the implementation in this article, here.

RSM, Microsoft and Ste. Michelle Wine Estates are partnering together at NRF’s big show Jan. 12-14, 2020 in New York City to showcase the new Microsoft Dynamics 365 Commerce solution.




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