RSMUS.comAs you make plans to grow your software or technology business, it’s easy to focus on your big-picture goals. But at some point, you have to figure out exactly how you’re going to get there. Taking advantage of the integration between Salesforce, an industry-leading cloud-based CRM, and Sage Intacct, the top cloud financial management solution, is a big step on the path to successful expansion. Focusing on CRM and ERP integration can help position your company for scale or acquisition and make sure your business is ready for IPO or sale.
Easily sync systems
Because the integration between Salesforce and Sage Intacct was built as a partnership between both companies, no other ERP has such a strong connection to Salesforce. Syncing goes both ways, so information added to Salesforce can be seen in Sage Intacct and vice versa.
You can continue to manage billing, revenue recognition, and receivables in Sage Intacct while using Salesforce to handle orders, contracts, projects, changes, and renewals. A common view of contacts, accounts, products, pricing, orders and contracts, billing and payments means everyone can see the same data. Since both systems operate in the cloud, information is always up-to-date.
Actually linking Salesforce to Sage Intacct could not be any easier. Sage Intacct Advanced CRM Integration is a built-in feature of Salesforce, so all you have to do is point, click and connect.
Become a disruptor
An organization’s digital maturity goes from transactional to disruptor as it utilizes more effective applications and software. Your business’s digital maturity is marked in part by how it handles order to cash. A transactional business, for example, will rely on time-consuming manual data entry and tracking for customer data, invoices and collections and use non-integrated systems. As a company evolves to the disruptor status, it will be using an automated system for customer billing and integrated applications to manage the order-to-cash process.
Cut your cash-to-quote cycle
One of the highest priorities for growth is an optimized order-to-cash process. Companies using Salesforce and Sage Intacct can shorten their quote-to-cash cycle by 30 to 75 percent. Salesforce quotes can easily be converted into Sage Intacct orders, automatically generating invoices and revenue recognition that is ASC 606 compliant.
In addition to eliminating time spent on manual data entry, automated billing cuts down on errors and can shorten invoice production from days to minutes. When your customers receive their invoices more quickly, cash can get back to your business more quickly. The process is also paper-free, which saves time – and trees.
Increase communication between departments
Your accounting and sales teams can enhance their collaboration when Sage Intacct and Salesforce are linked. A chat tool, Salesforce Chatter in Sage Intacct, allows for quick conversations that can help speed up approvals and resolve issues. Everything addressed through Salesforce Chatter is stored in Sage Intacct, so you can easily find a record of conversations related to financial management without having to search through your email archive.
Review crucial data
Looking at key performance indicators (KPIs) in both Sage Intacct and Salesforce can help you find places for your company to grow. For example, after reviewing your recurring revenue, you might want to focus on tightening your contract renewals process and implementing multi-year contracts. You might find places to upsell, cross-sell, or bundle after viewing your average revenue per customer, customer lifetime value, and customer and revenue churn.
To find out more about how Salesforce and Sage Intacct integration can help your business save time and get ready for growth, schedule a call with one of the experts at RSM today.
