Author Archives for Bryan Boroughf

Dreamforce 2023 and the AI Revolution
Dreamforce 2023, the most anticipated event of the year for those in the Salesforce ecosystem, witnessed a phenomenal three-day gathering...

Subscription businesses and Salesforce Revenue Cloud
The “subscription economy” has changed our lives, both personally and professionally, and by now we are all familiar with the...

Elevating Business Outcomes: Customer Experience and Its Impact on The ‘Total Experience’
As defined by Gartner’s Top Strategic Technology Trends, the “Total Experience combines multi-experience, customer experience, employee experience, and user experience...

6 Benefits of an optimized quote to cash process that will improve your company’s performance
What is Quote to Cash? Quote-to-cash (also known as lead-to-cash, order-to-revenue, or lead-to-revenue-recognition ) is essentially the journey that customers...