Author Archives for Bryan Boroughf

Dreamforce 2023 and the AI Revolution

Dreamforce 2023 and the AI Revolution

- September 29, 2023

Dreamforce 2023, the most anticipated event of the year for those in the Salesforce ecosystem, witnessed a phenomenal three-day gathering...

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Subscription businesses and Salesforce Revenue Cloud

Subscription businesses and Salesforce Revenue Cloud

- July 31, 2023

The “subscription economy” has changed our lives, both personally and professionally, and by now we are all familiar with the...

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Elevating Business Outcomes: Customer Experience and Its Impact on The ‘Total Experience’

Elevating Business Outcomes: Customer Experience and Its Impact on The ‘Total Experience’

- June 21, 2023

As defined by Gartner’s Top Strategic Technology Trends, the “Total Experience combines multi-experience, customer experience, employee experience, and user experience...

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6 Benefits of an optimized quote to cash process that will improve your company’s performance

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6 Benefits of an optimized quote to cash process that will improve your company’s performance

- October 12, 2022

What is Quote to Cash? Quote-to-cash   (also known as lead-to-cash, order-to-revenue, or lead-to-revenue-recognition ) is essentially the journey that customers...

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