ERP Shout Out — Why Microsoft Dynamics GP is a leading player in the middle market

By - August 24, 2015

Already an established leader within the ERP community with well over 47,000 customers, there is a renewed enthusiasm for Microsoft Dynamics GP within the mid-market. For years, Dynamics GP has been a system known for its highly developed financial management capabilities, but the Microsoft development team continues to execute upon its strategic road-map by enhancing the product to provide maximum returns for customers. With the recent release of Dynamics GP 2015, web-enabled functionality, and hundreds of new features, sales of Dynamics GP are on the rise within an often confusing ERP marketplace. Dynamics GP is being implemented by businesses through both the upper and lower ends of the mid-market spectrum, including customers in the pre-profit stage of business.

Dynamics GP offers financial management, electronic banking, supply chain, manufacturing, HR and payroll functionality along with robust application programming interface (APIs). Dynamics GP is being deployed for businesses in several different industries, including service, distribution, manufacturing, life sciences, not-for-profit, and public sectors. There has also been a rise in businesses managing multiple entities using Dynamics GP because of the ability to provide robust financial reporting, budgeting and consolidations. Businesses needing to view financial statements any number of ways are able to do it with the enhanced Management Reporter. Moreover, Dynamics GP is being integrated with leading customer relationship management packages, such as Microsoft Dynamics CRM and Salesforce.com, e-commerce storefronts, point-of-sale systems and vertical applications (examples such as medical billing and loan processing systems). The newly released Dynamics GP 2015 offers a single sign on integration with Microsoft Azure Active Directory, so customers now have the ability to use Dynamics GP, Office 365 and other cloud applications seamlessly across the business enterprise.

With the ability to deploy the features and functionality in the cloud, on premise or even through a hybrid approach, the deployment of Dynamics GP may be scaled to work in complex legacy environments. In leveraging the Microsoft technology stack, Dynamics GP deployed with Dynamics CRM, Office 365, Azure, Windows 10 and Power BI serves business beyond departmental requirements, but across an entire business ecosystem. Therefore, it’s no surprise today many businesses in the mid-market are aligning its executives, team members, business partners and customers on an integrated business system solution, many of which are selecting Dynamics GP as the platform.

If you are looking to learn more about Dynamics GP, read our white paper, Beyond Great Plains: What you may not know about Dynamics GP or check out our blog topics on the new features of Dynamics GP 2015. For more information, contact our professionals at erp@rsmus.com or by phone at 855.437.7202.

By: Chris Kutt – Colorado Microsoft Dynamics GP partner

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