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Articles by Diego Rosenfeld

About Diego Rosenfeld

Diego leads RSM's technology advisory practice, focused on helping organizations build actionable IT roadmaps and navigate business transformation. Working across a broad range of industries, he brings both strategic perspective and hands-on experience to each engagement, frequently serving clients as a fractional or interim CIO.

Much of Diego's current client work centers on generative AI. He has developed a considered point of view on the subject: the organizations best positioned to benefit are those that approach adoption responsibly, thoughtfully sequencing initiatives across productivity improvement and process automation rather than pursuing speed at the expense of sound judgment. He works closely with leadership teams to develop AI strategies that are practical, governed, and built to last.

Diego is a strong proponent of OKR driven IT execution, applying structured objective-setting to align technology initiatives with broader business priorities. He pairs this with a focus on IT financial transparency, helping clients identify cost optimization opportunities and determine whether their technology investments are delivering measurable value.

Diego enjoys writing about emerging technology and is a regular speaker at webinars and live events, connecting the dots between strategy and real-world application.

Outside of work, Diego is an avid tennis and padel player, and competes on the American Backgammon Tour.