RSMUS.comThe Universal Analytics version of Google Analytics is going away on July 1st, 2023. If you haven’t already upgraded to Google Analytics 4, you’re at risk of losing important data about how customers and clients use your site. In this video, we explore some key differences between the versions of Google Analytics, some new features available in Google Analytics 4, and some good reasons to upgrade as soon as possible.
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For more information on upgrading to Google Analytics 4, check out our blog here.
Shawn Livengood
Shawn has worked in the digital marketing field for over 10 years. His specialties include search engine marketing, search engine optimization (SEO) and web analytics. During his time at the University of Texas at Austin’s Information Studies program, he focused his studies on information architecture and web usability. He applies this user-centric focus to his marketing consulting as well, creating solutions that create positive experiences for both clients and users. Shawn has worked with clients of all sizes, from local dentists to multinational corporations. In his current role, he helps clients create digital marketing strategies for Google Ads, Bing Ads, Amazon Sponsored Products and other digital marketing platforms. He also helps clients improve their SEO results by identifying issues and opportunities with their current sites, and assisting with site transitions to maintain positive organic traffic results.