Author Archives for Shawn Livengood

About Shawn Livengood

Shawn has worked in the digital marketing field for over 10 years. His specialties include search engine marketing, search engine optimization (SEO) and web analytics. During his time at the University of Texas at Austin’s Information Studies program, he focused his studies on information architecture and web usability. He applies this user-centric focus to his marketing consulting as well, creating solutions that create positive experiences for both clients and users.
Shawn has worked with clients of all sizes, from local dentists to multinational corporations. In his current role, he helps clients create digital marketing strategies for Google Ads, Bing Ads, Amazon Sponsored Products and other digital marketing platforms. He also helps clients improve their SEO results by identifying issues and opportunities with their current sites, and assisting with site transitions to maintain positive organic traffic results.

Watch the latest on upgrading to Google Analytics 4

Watch the latest on upgrading to Google Analytics 4

- April 7, 2023

The Universal Analytics version of Google Analytics is going away on July 1st, 2023. If you haven’t already upgraded to...

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Why You Should Upgrade To Google Analytics 4

Why You Should Upgrade To Google Analytics 4

- April 7, 2023

If you have a website, you probably use Google Analytics to measure where your traffic comes from and how users...

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Using Google Ads Promo Extensions

Using Google Ads Promo Extensions

- January 7, 2021

Paid search ads are a powerful tool for eCommerce websites. They can help build awareness of your products, and help...

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Simplify Tag Installation With The GTM Community Template Gallery

Simplify Tag Installation With The GTM Community Template Gallery

- September 21, 2020

Google Tag Manager is an essential tool for any website. It makes analytics tag management easy…as long as your tag...

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How to Submit Auto Part Fitment Data to Amazon

How to Submit Auto Part Fitment Data to Amazon

- July 31, 2020

If you sell vehicle parts on Amazon, you understand how important it is that buyers know whether or not your...

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Five Ways To Optimize Your PPC Spend

Five Ways To Optimize Your PPC Spend

- March 27, 2020

Running a pay-per-click (PPC) account such as Google Ads or Bing Ads is a great way to drive qualified traffic...

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