Author Archives for Shawn Livengood

About Shawn Livengood

Shawn has worked in the digital marketing field for over 10 years. His specialties include search engine marketing, search engine optimization (SEO) and web analytics. During his time at the University of Texas at Austin’s Information Studies program, he focused his studies on information architecture and web usability. He applies this user-centric focus to his marketing consulting as well, creating solutions that create positive experiences for both clients and users.
Shawn has worked with clients of all sizes, from local dentists to multinational corporations. In his current role, he helps clients create digital marketing strategies for Google Ads, Bing Ads, Amazon Sponsored Products and other digital marketing platforms. He also helps clients improve their SEO results by identifying issues and opportunities with their current sites, and assisting with site transitions to maintain positive organic traffic results.

Five Ways To Optimize Your PPC Spend

Five Ways To Optimize Your PPC Spend

- March 27, 2020

Running a pay-per-click (PPC) account such as Google Ads or Bing Ads is a great way to drive qualified traffic...

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