We are seeing a growing trend of organizations migrating from Salesforce.com to Microsoft Dynamics CRM for their customer relationship management (CRM) needs. The Dynamics CRM platform is gaining a significant amount of momentum in the marketplace, due to several important factors that set it apart from Salesforce. The most prominent differentiators include:
- Lower total cost of ownership: Dynamics CRM can offer up to 60-70 percent ongoing cost savings over a comparable Salesforce implementation.
- A more compelling product offering: Dynamics CRM presents a user experience that is more functional and effective, producing higher-quality data.
- Compatible with Microsoft systems: Dynamics CRM works in conjunction with existing Microsoft platforms including Outlook interfaces that are not possible within Salesforce. This benefit cannot be understated, as it makes life easier for salespeople, increasing usage by changing the perception of the system to a beneficial tool instead of a compliance burden.
- Increased reporting capabilities: Dashboards and report creation is user friendly within Dynamics CRM, utilizing increased functionality to tailor reporting to the specific needs of the organization.
In addition to the above benefits, Dynamics CRM also has an edge over Salesforce in terms of deployment options and mobility, as well as document management, due to built in integration with SharePoint. Social media and collaborative capabilities are also an important consideration for businesses. While Salesforce does have advanced social features, Dynamics CRM has made significant strides and continues to evolve to meet the needs of the market.
The configuration capabilities of Dynamics CRM are an important aspect, resulting in increased efficiency of personnel and enhanced data. Different levels of users need to view different kinds of information and unique data must be collected for various industries. This functionality is delivered through configuration in Dynamics CRM, rather than coding in Salesforce, saving time and reducing potential confusion.
Both platforms are robust and well-respected products, but ultimately, a CRM decision comes down to the value provided to the organization. As far as TCO, configuration and seamless integration with existing Microsoft systems, Dynamics CRM has established an advantage over similar solutions. These factors have led an increasing number of businesses to migrate to Dynamics CRM from Salesforce.
To find out more about what to consider when evaluating the two platforms, read our white paper Pros and cons of migrating to Microsoft Dynamics CRM from Salesforce.com.
For more information on Microsoft Dynamics CRM, you can reach our professionals via email at email@example.com or by phone at 855.437.7202.
By: Mike Nafziger, RSM – www.mcgladrey.com/dynamics