RSMUS.comDreamforce 2023, the most anticipated event of the year for those in the Salesforce ecosystem, witnessed a phenomenal three-day gathering of Trailblazers. Hosted by Salesforce in San Francisco, the conference showcased how Data, AI, CRM, and Trust could revolutionize businesses. It was a thrill to see throngs of conference-goers in the downtown area around Moscone Center.
Dreamforce 2023: A Snapshot
- Largest AI event of the year
- Over 40,000 in-person attendees
- More than 1500 sessions
The conference provided a platform for attendees to explore groundbreaking innovations, inspiring keynotes, and surprising moments. And the learning magic continues on Salesforce+, allowing enthusiasts to dive into over 120 episodes and watch the best learning moments and announcements.
Einstein 1 Platform: Your Trusted AI Platform
One of the key announcements at Dreamforce 2023 was the launch of the Einstein 1 Platform. This platform represents a significant advancement for the Salesforce Data Cloud and Einstein AI capabilities, all built on Salesforce’s underlying metadata framework. Furthermore, it recognizes that the Commerce Cloud and Marketing Cloud products have been rewritten to be on the core platform.
Einstein 1 Platform: The Highlights
- Major advancement for Salesforce Data Cloud and Einstein AI capabilities
- Built on Salesforce’s underlying metadata framework
- Enables the creation of custom, trusted AI
On-Demand Data Cloud & Tableau Licenses
In an effort to promote the use of Data Cloud, Salesforce announced the availability of free Data Cloud and Tableau licenses. This provision is available for Enterprise and Unlimited edition customers. The move is expected to empower businesses to leverage Data Cloud to its full potential, thus solving more challenges and driving business growth. It’s an exciting move on the part of Salesforce.
Einstein Copilot: AI Assistant for Improved Productivity
Another significant announcement was the introduction of Einstein Copilot. (Why they didn’t call it Einstein Assistant, I’ll never know.) This conversational AI assistant is built into every Salesforce application’s user experience, aiming to drive productivity by assisting users within their workflow. Users can ask questions in natural language and receive relevant and trustworthy answers grounded in secure proprietary company data from Data Cloud.
Einstein Copilot Studio: Prompt Builder & Skill Builder
Einstein Copilot Studio, a critical part of the Einstein 1 Platform, offers an innovative way for companies to build a new generation of AI-powered apps. It allows the creation of custom prompts, skills, and AI models to streamline various business tasks, from closing sales deals faster and improving customer service, to auto-generating websites based on personalized browsing history.
Einstein Copilot Studio: The Components
- Prompt Builder: Allows the creation of reusable prompts connected to company and customer data.
- Skill Builder: Enables the addition of new skills to the copilots.
- Model Builder: Offers flexibility in AI model selection.
Tenets of Trusted, Ethical & Humane AI
Salesforce outlined the Tenets of Trusted, Ethical & Humane AI, guiding all their innovations. These principles aim to build trust between Salesforce and their customers and between customer companies and their customers. The company emphasized the need for transparency in AI practices to build trust and avoid potential pitfalls associated with AI.
Salesforce Job Creation Forecast
According to a new study by IDC, Salesforce Economy, powered by AI, is expected to create a net gain of 11.6 million jobs and $2.02 trillion in business revenues between 2022 and 2028. This forecast underscores the transformative role of AI in creating job opportunities and driving economic growth.
The Green Initiative
Salesforce took a significant step towards sustainability by making Dreamforce 2023 the most sustainable event ever. With 74% of structures recycled or reused, this initiative demonstrates Salesforce’s commitment to sustainability and its effort to set an example for other organizations in meeting their sustainability goals.
Launch of Life Sciences Cloud
In addition to AI advancements, Salesforce announced the addition of Life Sciences Cloud to Salesforce Industries. Designed specifically for the life sciences sector, this Cloud offers a unique architecture to help organizations get started with the Salesforce platform faster.
From the launch of the Einstein 1 Platform to the introduction of free Data Cloud and Tableau licenses, Dreamforce 2023 marked a significant step in the evolution of AI. The event underscored Salesforce’s commitment to leveraging AI to transform businesses, create job opportunities, and drive economic growth. As we look forward to the future of AI, it is evident that the innovations unveiled at Dreamforce 2023 will play a pivotal role in shaping that future.
