RSMUS.comAuthor Archives for Lawrence Walters
About Lawrence Walters
Lawrence Walters leads the Salesforce Commerce Cloud practice helping retailers achieve digital commerce success through faster growth, improved omnichannel experiences, international expansion and streamlined digital marketing operations on the leading cloud based ecommerce platform for medium to large retailers. RSM’s practice provides both implementations for clients new to the platform as well as consulting and managed services for those already on Salesforce Commerce Cloud.
E-Commerce, Retail, Salesforce
Wow customers with a React based user experience to boost revenue
Enhancing user experience is not just about aesthetics; it directly correlates with improved business outcomes. A React-based Single Page Application...
E-Commerce, Retail, Salesforce
Grow revenue with strategic cross-selling despite margin pressure
In today’s competitive ecommerce world, retailers are hard pressed to handle ever increasing margin pressure. However, retailers can grow revenue...
E-Commerce, Retail, Salesforce
Salesforce Commerce Cloud 2024 Roadmap: Composable Innovation Leads
The Salesforce Commerce Cloud 2024 roadmap announcement brings a plethora of exciting features, with particular attention to the enhancements...
Retail is still about customer experience at NRF 2024
Tips on how to get the most out of NRF 2024. Meet up with RSM at booth #910.
Consumer Products, E-Commerce, Retail, Salesforce
Achievable eCommerce Holiday Readiness Tips
Lawrence Walters explains how Salesforce Commerce Cloud retailers still have time to get ready for the busy holiday season. Looking into customer journey friction points for small fixes, taking advantage of all the Einstein search and recommendation features, and knowing your holiday plan and daily operations are the three actions you can take in the next 4 weeks.
Consumer Products, E-Commerce, Retail, Salesforce
Generative AI coming to SFCC Page Designer
Salesforce announced generative AI is finally coming to Salesforce Commerce Cloud (SFCC) B2C this week at Dreamforce 2023. We have...
Embrace the Magic of Dreamforce with these 5 tips
Use these five strategies to get the most out of Salesforce's Dreamforce conference in San Francisco September 12-14.
The future of AI and a Composable Commerce reality – Key takeaways from Salesforce Connections 2023
Salesforce made a big splash with soon to be released or piloted AI tools for more seamless management of customer...
Top 3 Concerns of Salesforce Customers Looking to Upgrade to Composable Commerce
Salesforce Commerce Cloud customers are concerned about upgrading from the aging SiteGenesis (SG) architecture to Headless or Composable Commerce. There...